Videos Are Important For Your Organization Communications Strategy

Video as a means of presenting your organization have become increasingly important. An effective video has always been a powerful method of presenting a message but in the past it was limited to specific occasions or limited audience presentations.

Of course to be an effective message there are many components. The overall story line and message give the structure, flow and punch. The scripting or cutting of the voiceovers and interviews must support the storyline and flow. The visuals may be a combination of shot footage, interviews, still photographs, charts and figures presented using animation and illustrations. Music and ambient sounds bring life and if selected carefully or written specifically for the video bring emotional impact and flow. Be sure to include a closing on the video that has a specific "Call to Action" and a link to your website or a specific web page where people can act - get involved, donate, volunteer, join or whatever is appropriate.

Once your video is produced there are now many options and venues to get it out to your target audiences. You can put the video on DVDs and use these in your media press kit; you can send out the DVD as a Thank You to sponsors and donors - or send out to encourage new donors and sponsors. You can create a web version of the video and play it on your own website. Build new traffic and audience by creating a channel for your organization on YouTube and be sure to add keywords, categories and description and links from your website. Be sure to use a full range of a communications marketing mix to take advantage of the full power of the web. Publish articles on why you did the video, press releases for partners and sponsors that collaborated with you on the production. Add postings to your blog. Send out emails to your clients, partners and affiliates and ask them to look at the video online - and send on the link to their list to build up a viral interest.

You can follow the action from your own website tracking statistics, on YouTube check the INSIGHTS to show the geographic spread and what other sites are linking to the video. You want to encourage this as all these methods broaden the reach of your message.

Now however video has become mainstream and is an effective part of the marketing mix. Videos now can be used to reach out to a broad audience. If you want to educate, inform, activate, promote your cause - videos are now a mainstream method for helping you do that.

This blog Peering into 2009: 10 Predictions for Online Video has some interesting insights on past and upcoming scenarios for video - So, what's in store for web video in 2009? Here are ten things that you can expect to see over the next twelve months.

A powerful video can be an important part of your communications plan.

For information about producing your organization video please contact me at davies@eckova.com

Eckova Productions is an international production house focused on telling compelling stories through film and video for an international audience.

We produce documentaries, PSAs, telefilms, and television programming, on a diversity of subjects that foster understanding and interaction across nations, cultures and religions.

http://www.eckova.com

Article Source: http://EzineArticles.com/?expert=Denise_Davies

Video Marketing - 3 Tips to Get Unstoppable Traffic From Videos!

Video marketing is all the rage when talking about marketing on the internet. With the popularity of places like You Tube and other places such as MySpace, you will want to know these three tips for using this resource. Here are the 3 hot tips for using this type of marketing:

1. Get The Video Seen

Correct placement of your video will make the difference between success and failure. If you are planning on using video, make certain that you have plenty of real estate to put in on and an invitation to view the video as well. Bear this in mind as this is the first video marketing tip that will be discussed in this article.

2. Inform Them

Informing them that this is a short video will also help in your video promotion. People do not want to sit through a 30 minute presentation. The shorter the video is, the better it is. You need to say in two minutes what others are saying in ten. This is another valuable video marketing tip to remember when using this tool.

3. Make Your Video Stand Out

This is the main thing to remember when using video marketing. There are many different videos that scream for attention on web sites. If yours stands out, then you will draw more traffic to your site with this particular tool. Remember as this is the main thing when dealing with these tools. The more that you stand out, the more traffic you receive. The thing to do now is to create that video, submit it and watch the traffic flood!

-Fabian Tan

Affiliate Sales Video Review - How to Market Online Using Affiliate Videos

Do you want to create a huge income in your account with no extra effort and too much hard work? Do you want to make your dreams come true in just a short span of time? All of these are possible especially if you know the secrets of affiliate marketing.

Online videos are the newest way to promote affiliate products. As the saying goes, a picture is worth a thousands words. Well, videos are worth a thousands pictures if you ask me. Most consumers are already familiar with videos and it can connect with your potential prospect a lot better using videos.

Videos also seem to attracts hordes of traffic. Some of the most trafficked sites in the world are video sites such as Youtube, Dailymotion and Veoh. However, creating videos can be technically challenging and expensive. That is why Affiliate sales video is a god send.

Affiliate Sales videos provides you with ready made affiliate videos that you can place on your site or upload to video web sites. Each month, there are 10 videos each promoting an affiliate product from either clickbank or commission junction.

These affiliate videos are professionally produced with excellent voice over. The videos are also encoded with your affiliate link.

As a bonus, Dr mike the owner of affiliate sales video also provides you with 5 sales letters. These are usually for clickbank products with crappy sales letter. The sales letters provided by Dr Mike are much better and do a better job of selling the product. Included are also the graphics and a set of autoresponder emails you can plug in so you can collect your own subscriber lists while promoting an affiliate product. It is not necessary but highly recommended.

Click here for a more in depth affiliate sales video review. Learn how affiliate sales videos can boost your affiliate income easily if you have not make a single affiliate sale before.

3 Things Affiliate Marketers Need to Make Money With Video Affiliate Marketing

The new world of video affiliate marketing is evolving quickly and there are 3 tactics that will help affiliate marketers increase your sales and thrive in the affiliate marketing online.

What are these three revolutionary strategies?

1. Use unique video niche sites to promote each separate product you are marketing. Don't try to make a "everything" site just to save a few bucks on web hosting. It is best to have a site focusing on each product.

Video product reviews on the website provide tremendous value for your visitors. It will give them an understanding of what the product can do. Video product reviews from users who have already tried the product help the consumer feel more at ease about your recommendation to purchase the product.

2. Create a video squeeze page and offer free reports to your readers. Video product reviews with a simple 'special report' on the benefits of the product adds awesome value to the consumer.

By having their contact information you can provide useful information to them at certain specified periods. You can remind them of the product they were researching. Each email autoresponder message should contain a link back to your video niche site with video product reviews. This brings your marketing full circle and continues to add value to the consumer's product research.

3. Go for targeted consumers interested in a specific product rather than general traffic. If they are already interested in the product it makes your job so much easier.

Write 1-2 articles per week. Create a blog on the subject of your video niche site. Post links to your video product reviews in related forums or social communities. By continuously writing and adding value in these ways you can generate as many as 100 targeted consumers to your site in a day. Targeted consumers that you help guide through their research to their actual purchase.

The tactics given above do not really sound very difficult to do but if you think about it they just require a little time on your part. Try to use these tips for several affiliate marketing programs and you'll be surprised at the good source of income you can generate.

Video Affiliate Marketing is a unique video marketing platform helps affiliate marketers create video niche sites and video squeeze pages with point-and-click ease. Discover a simple way to make money with video by visiting http://www.VideoAffiliateMarketing.com

Article Source: http://EzineArticles.com/?expert=Scott_Michaels